Communications and media relations. Execute PennCAN?s advocacy strategy, which brings together effective communications and messaging to mobilize PennCAN supporters and deliver policy change. Develop PennCAN?s brand and build awareness around its policy goals: cultivate relationships with local reporters; draft press releases and op-eds; create and execute mass advocacy emails; maintain and update PennCAN?s website and social media platforms including Twitter, Facebook and the blog; write talking points and coordinate testimony for the executive director; manage local vendors and communications databases.
Strategic partnerships, volunteer engagement and mobilization. Cultivate relationships and strategic partnerships throughout the state; recruit, train and support a network of activists committed to education reform; plan and coordinate turnouts to legislative hearings, rallies and other events; grow PennCAN?s membership by organizing events including house parties, policy forums, book talks, movie screenings and other events; represent PennCAN at other organizations? events.
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